The vibrant pink-skinned dragon fruit (Selenicereus undatus), also known as Kamalam in India, is quickly gaining popularity among farmers in Tamil Nadu’s Erode district. Native to Central and South America, this climbing cactus is celebrated for its high antioxidant and vitamin C content, dietary fibre, and low calories — making it both a nutritional powerhouse and a lucrative crop.
In Erode, five farmers have embraced dragon fruit cultivation over roughly 12 acres, in regions including Sathyamangalam, Kadambur, Gobichettipalayam, and Anthiyur. The fruit’s market value, long plant lifespan (over 20 years), and early economic yield — within the first year — are key attractions.
One such farmer, S. Nagaraj from Kugalur village in Gobichettipalayam, began his venture in 2023, planting 3,850 saplings using the trellis method on one acre, with an initial investment of ₹7 lakh. His plants began bearing fruit within a year, producing 15–20 kg per plant. Harvesting takes place twice weekly from June to September, with each yield averaging 350 kg per acre. The fruits, weighing 300–650 grams each, are sold to vendors, retail chains like Pazhamudir Nilayam, and Coimbatore markets.
While prices touched ₹150/kg last year, they’ve dipped to ₹120 this year due to increased supply from Bengaluru, where wholesale rates hover around ₹80/kg.
Despite challenges such as heat stress and fungal issues, Nagaraj relies on organic farming methods — using cow dung, neem cake, and drip irrigation. As awareness spreads, dragon fruit is becoming a promising and sustainable option for farmers across the region.