If your Instagram feed is suddenly filled with long queues, ringing bells and a man selling samosas in unmistakable desi style on London streets, you are not alone. The viral clips feature Bihari Samosa Ghantawala, a family-run business whose journey began over five decades ago in Gujarat and has now captured global attention.
A humble beginning in Gujarat
The story dates back to 1972 in Nadiad, Gujarat, when Kalishaprasad Kishanlal Shah, a migrant from Bihar, set up a tiny samosa stall. With no menu boards or marketing plans, he sold only one item — crisp samosas made using a family recipe from his mother’s kitchen in Bihar.
Each time a fresh batch was ready, Shah rang a small bell. Locals soon began calling him “Ghantawala Samosa Wala”, a name that organically became the brand. His belief was simple: good food mattered more than profit, and word-of-mouth did the rest.
Growing quietly across Gujarat
Over the years, Shah’s sons expanded the business across cities such as Ahmedabad, Anand and Vadodara, while preserving the original taste and method. There were no investors or flashy promotions — just consistency and loyal customers.
By the time the third generation took over, the brand carried decades of trust. In 2024, the family made a bold decision to expand overseas, choosing the UK as their first international market.
London streets and viral fame
Outlets opened in South Harrow and Wembley, areas with a strong Indian diaspora. Videos soon began circulating on Instagram and TikTok, showing queues stretching for 40 minutes and emotional reactions from Indians abroad calling the samosas “a taste of home”.
What truly made the brand viral was Yogeshwar Shah, also known as Yog Shah, selling samosas on London streets in a white dhoti and shirt, ringing a bell — blending desi street culture with British city life.
Praise, criticism and big numbers
Online reactions have been divided. Many hailed it as an immigrant success story, while others criticised the street-selling visuals as “embarrassing”. Despite the debate, demand has surged.
Viral posts claim daily earnings of nearly ₹10 lakh. While not officially confirmed, Yogeshwar Shah himself mentioned earning around £10,000 in a day in one viral clip. What is undeniable is the impact — Bihari Samosa Ghantawala has struck a powerful emotional chord worldwide.