Gold rates in India continued their downward trend for the sixth consecutive day, with 24-carat, 22-carat, and 18-carat gold witnessing notable declines since the start of the five-day Diwali celebrations.

According to market data reported by GoodReturns, the price of 100 grammes of gold has fallen by ₹76,900 over the six-day period. Similarly, the price of 10 grammes of gold dropped by ₹7,690, reflecting a sharp decline in the festive demand-driven market.

Gold traders and analysts attribute the fall to a combination of factors, including a strengthening Indian rupee, lower global gold prices, and cautious investor sentiment during the ongoing festive season. Despite the decline, gold remains a popular investment during Diwali, traditionally seen as an auspicious time for buying jewellery and bullion.

Market experts advised potential buyers to monitor price trends closely, as further corrections may occur in the short term before stabilising in the weeks ahead.