Mumbai: Close on the heels of an advertisement of Kent RO System’s ‘Atta and Bread Maker’ drawing massive criticism, brand embassador, actor and BJP lawmaker Hema Malini has called the controversial advertisement as ‘inappropriate’ and clarified that the same does not resonate her values or views.
The advertisement states: “Are you allowing your maid to knead atta dough by hand? Her hands may be infected.”
Many expressed their disagreement on social media while calling the ad featuring Hema Malini and her daughter Esha as ‘classist’.
After facing a massive backlash, the Noida-based firm took the advertisement down and issued a public apology.
“Please accept our sincere apologies for having published the Ad of Kent Atta & Bread Maker. It was unintentional but wrongly communicated and it has been withdrawn,” wrote the company’s chairman, Mahesh Gupta, on Twitter.
Hema Malini too has presented her point of view and said: “Views expressed by the recent advertisement of Kent Atta by @KentROSystems do not resonate with my values and are inappropriate, The Chairman has already tendered a public apology for the mistake.I hereby wish to put on record that I respect and stand by all sections of society.”
