New Delhi: A man’s claim that he sold gold inherited from his family to buy an iPhone 18 Pro Max for his wife has sparked widespread discussion online, after industrialist Harsh Goenka reacted to the viral video.
The incident comes amid the strong demand for Apple’s latest flagship phones, with the iPhone 18 Pro and iPhone 18 Pro Max going on sale in India on September 18.
Man says he wanted to surprise his wife
In a video circulating online, the man claimed that he had sold some of the gold passed down to him from his ancestors to purchase the new iPhone.
He said the phone was intended as a surprise gift for his wife. The man also spoke about having inherited gold from previous generations of his family and said he decided to sell some of it for the purchase.
The video quickly attracted attention on social media, with users expressing differing views about the decision.
Harsh Goenka reacts to viral video
Industrialist Harsh Goenka shared the video on X and commented on the man’s decision. He contrasted the use of inherited gold for the phone with other purposes for which families traditionally preserve or sell such assets, including buying a house or securing their children’s future.
The discussion comes as Apple’s latest premium models command prices of ₹1,64,900 for the iPhone 18 Pro and ₹1,79,900 for the iPhone 18 Pro Max in India, according to the report.
Social media reactions were mixed, with some users questioning the decision while others argued that individuals should be free to decide how they use their own possessions.
The viral episode has consequently become a wider conversation about consumer choices, inherited wealth and the enthusiasm surrounding new smartphone launches.