New Delhi: PM calls for self-reliance and boycott of foreign goods
Prime Minister Narendra Modi on September 21, 2025, urged Indian citizens to reduce reliance on foreign-made products and promote locally manufactured goods. His remarks come amid escalating trade tensions with the United States, following the imposition of a 50% tariff on Indian imports by Washington.
Push for self-reliance
Modi emphasised the importance of the Swadeshi movement, asking consumers and shopkeepers to prioritise Indian products in daily life. He said this step would strengthen domestic industries and boost the national economy.
Boycott of foreign brands
Supporters have already initiated boycotts of American brands including McDonald’s, Pepsi, and Apple, which have a strong presence in India. E-commerce giant Amazon also faces scrutiny for distributing foreign goods across the country.
Promotion of local products
In response to the campaign, many Indian companies are actively promoting “Made in India” products. Commerce Minister Piyush Goyal is scheduled to visit Washington for trade talks to ease tensions with the U.S.
Conclusion
Modi’s call for switching to local products reinforces the government’s push for self-reliance, economic nationalism, and strategic independence in the face of global trade challenges.