When 29-year-old IT professional Sarika Rokade opted for a heritage venue over a traditional hall, sustainable décor instead of lavish designs, and digital invitations over printed cards for her wedding, her parents were initially unsure. “It wasn’t just about saving money,” she says, adjusting her grandmother’s restored Paithani saree, “It’s about making conscious choices that reflect our values as a couple.” This mindset mirrors a growing trend among Pune’s youth, who are redefining wedding celebrations to combine tradition with practicality.
A report by Jefferies in June 2024 revealed that Indians spend nearly double on weddings compared to education, with the wedding industry valued at $130 billion (around Rs 10.7 lakh crore). This stark contrast has sparked a shift in how younger generations are approaching nuptials.
“Look at the Ambani weddings – they set unrealistic standards,” says Vaishnavi Patil, 22, an NGO worker. “Families drain their savings to replicate such grandeur. Celebrating with those who truly matter, like Virat and Anushka’s intimate wedding, resonates more with me.”
For Mahesh Yelwande, 28, a government employee from Nighoje, weddings present a financial dilemma. “Why take out a loan for societal approval? I’d rather invest in my family’s future,” he shares.
As social media pushes extravagant expectations, Halima Sayyad, a tuition teacher, emphasizes the wastefulness of opulent celebrations. “Why spend so much on food when it could help couples build their future?” she asks.
The shift is towards a balanced approach: meaningful traditions without excessive costs. Rokade’s digital invitations saved her Rs 30,000, money that went towards a home down payment. For civil services aspirant Akshay Killedar, 26, it’s about financial priorities. “Post-marriage expenses like loans and healthcare are real concerns. Weddings shouldn’t leave couples financially drained.”
This new wave of wedding planning reflects a desire to honor heritage without overspending. From intimate ceremonies to cost-effective solutions, Pune’s youth are shaping weddings that prioritize sustainability and future security.
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