Dining in India has evolved beyond just eating—it’s now about creating memorable experiences. The rise of live food counters is reshaping the way people celebrate, turning everyday dining into an immersive, interactive experience. Whether at weddings, corporate events, or intimate house parties, these live stations are injecting fresh energy into the food service industry.
The Growth of ‘Foodtainment’ in India
According to Anup Agarwal, co-founder of CaterNinja, this trend reflects a broader transformation in India’s food service market. “People now seek food as entertainment—what we call the ‘foodtainment’ space,” he explains. With the food processing industry set to reach ₹31 lakh crore by 2026, live food counters are becoming a significant part of this shift, particularly in personal celebrations where food is central to creating lasting memories.
Why Live Food Counters Are Gaining Popularity
The appeal of live food counters lies in their ability to engage guests by allowing them to witness their meals being prepared right before their eyes. This enhances the dining experience and ensures transparency, customization, and fresh ingredients. Executive Chef Arvind Joshi explains that live food stations cater to health-conscious choices, dietary needs, and offer minimal processing for pure, fresh flavors.
From Street Food to Gourmet Dining
Hotels and fine-dining establishments are also embracing this trend. At Radisson Blu in Delhi NCR, guests can enjoy everything from street food like gol gappas to gourmet regional specialties like Hyderabadi haleem, adding an immersive element to fine dining.
With rising consumer demand, live food counters are set to continue growing, offering a new dimension to how people enjoy food—interactive, engaging, and always delicious.
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