In a pivotal move for the Indian smartphone market, Xiaomi has announced that it will phase out its GetApps store and replace it with the Indus Appstore, powered by PhonePe. The transition, set to begin in January 2025, will apply to all Xiaomi, Redmi, and Poco devices sold in the country.

Why the switch?

The decision to retire GetApps stems from user feedback and evolving regulatory norms. GetApps has faced criticism for its aggressive advertising and contributing to system bloat, often detracting from the overall user experience. By introducing the Indus Appstore, Xiaomi aims to offer a cleaner, more localized app marketplace tailored to the needs of Indian consumers.

Features of Indus Appstore

The Indus Appstore, launched earlier this year, is an Android-based app marketplace designed specifically for Indian users. Key highlights include:

  • Access to over 200,000 apps and games across 45 categories.
  • Support for 12 Indian languages, catering to regional diversity.
  • Integration with PhonePe for seamless digital payments and transactions.

The app store aims to provide popular global applications alongside region-specific offerings, enhancing its appeal to a diverse audience.

Transition and impact

Xiaomi has assured users that the transition will be seamless, occurring through system updates on both new and existing devices. GetApps will no longer be preloaded or supported on Xiaomi smartphones sold in India. While the Indus Appstore is expected to improve user experience with fewer ads and a cleaner interface, concerns about data privacy and app store performance compared to the dominant Google Play Store remain.

Future Xiaomi device launches

Xiaomi is set to expand its smartphone lineup in India in 2025. Notable launches include:

  • Xiaomi 15 Ultra: Expected by March as a flagship offering.
  • Redmi Note 14 series: Launching early in 2025 for mid-range buyers.
  • Redmi A4 and Redmi 14: Affordable options for entry-level users.
  • Xiaomi 15 Civi: Rumoured for a mid-year debut, focusing on design and camera.

These launches aim to cater to a wide audience, from budget-conscious buyers to flagship enthusiasts, reinforcing Xiaomi’s stronghold in the Indian market.

A strategic partnership

This collaboration with PhonePe, a leading fintech platform, is a significant step for Xiaomi. By leveraging PhonePe’s infrastructure, Xiaomi seeks to enhance the usability and appeal of its devices in India, meeting the country’s growing demand for localized solutions.

As the Indus Appstore rolls out, Xiaomi’s success will hinge on its ability to address user concerns and deliver a superior app ecosystem. This strategic shift underscores Xiaomi’s commitment to innovation and its intent to strengthen its position in one of its largest markets globally.