Matsuya, a leading beef bowl chain in Japan, continues to innovate with its menu. The latest addition—Toroto Tamagodon (“Melty Egg Bowl”) and Toroto Egg Sausage Bowl—aims to please breakfast lovers, available only from 5–11 a.m. These dishes, served with miso soup, pickles, and nori, offer a hearty morning meal.

The Egg Sausage Bowl pairs rice with a flat omelette, sausages, and black pepper. While the topping blends perfectly with the rice, the promised “melty” texture is less pronounced, resembling a standard omelette rather than a half-cooked egg. The cheese, though present, is subtle, leaving room for more richness. Simple salt and pepper seasoning highlights the sausages, but adding barbecue sauce elevates the dish’s flavor profile.

Critics and fans alike are split on the dish’s simplicity. While some enjoy its straightforward approach for breakfast, others expect bolder flavors, especially from a renowned beef bowl chain. Prices, too, have sparked debate—ranging from 380 yen (US$2.44) for the Egg Bowl to 700 yen with upgrades—making it pricier than competitors.

For those seeking a unique East-meets-West breakfast, the Egg Sausage Bowl is a worthwhile try. With sausages, rice, and omelette in one, it’s a convenient and satisfying option. Even if these bowls don’t appeal, Matsuya’s other breakfast offerings remain a budget-friendly choice for early risers.