Bengaluru leads in sexual wellness spending : Swiggy Instamart report
In 2024, Swiggy Instamart‘s latest report sheds light on changing consumer habits in online grocery shopping, with fast delivery becoming a key feature of the retail experience. Notably, one in every 140 orders included a sexual wellness product, and Bengaluru topped the list as the highest spender on condoms this year.
The report also highlighted the rise of late-night shopping habits, particularly between 10 pm and 11 pm, which marked the peak period for stealthy orders. During these hours, popular items purchased included masala-flavored chips, Kurkure, and flavored condoms. Delhi, Hyderabad, and Bengaluru emerged as the top cities for these secretive night-time purchases.
Swiggy’s data illustrates how consumer preferences and shopping patterns have evolved, with a growing trend towards discreet, late-night purchases alongside everyday essentials.
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