BENGALURU: “Bengaluru is not just a city, it is a launchpad for global tech success,” said Nuseir Yassin, popularly known as ‘Nas Daily,’ at the Bengaluru Tech Summit on Thursday. Emphasizing the city’s unique ability to nurture talent, he urged aspiring entrepreneurs to consider Bengaluru as the ideal place to build their tech empire.
According to Nuseir, Bengaluru’s talent pool is unmatched, and it’s here, amidst the bustling streets and tech events, that the next generation of global tech leaders is likely to emerge. “There’s a high chance the next Sundar Pichai is at this summit or walking the streets of Bengaluru,” he said, highlighting the city’s pivotal role in cultivating tech minds before they venture to places like Silicon Valley.
Nuseir went on to describe Bengaluru as one of just six cities globally, alongside San Francisco, New York, Singapore, and London, where innovation ecosystems are thriving. “Bengaluru has a unique concentration of talent, startups, and networks that is hard to replicate,” he remarked, noting that discussions about AI in Bengaluru are as casual as conversations about the weather.
On his entrepreneurial journey, Nuseir shared insights on what it takes to build a tech company. He pointed out that the most significant challenge is not creating technology, but hiring the right talent. While skilled professionals in markets like the US demand high salaries, Bengaluru offers an abundant, skilled workforce at a fraction of the cost. This makes the city an ideal place for scaling tech companies.
Nuseir also shared a strategy for growing tech businesses—“Build in one city, sell in another.” He referenced the model used by Israeli startups, which develop products in Tel Aviv-Yafo but target markets like the US. Companies in Bengaluru, such as InMobi, are following this strategy, scaling globally while remaining rooted in the city.
Addressing the debate around remote work, Nuseir argued that while technology makes cross-border operations easier, being physically present in a thriving ecosystem like Bengaluru provides invaluable networking, mentorship, and resources essential for scaling startups. “Remote work doesn’t work as well as we think,” he said, emphasizing the importance of being in a tech hub.
Reflecting on his personal journey, Nuseir shared how his early life, as a Palestinian born in Israel, shaped his perspective. After earning a scholarship to Harvard University, he pursued studies in economics and computer science but felt something was missing. A life-changing moment came when he realized that at 24, he was already 32% through his life expectancy. This realization drove him to quit his job and start creating one-minute videos daily, eventually leading to the creation of Nas Daily, which now boasts millions of followers.
In the last three years, Nuseir has focused on building a tech company, nas.io, aimed at helping content creators monetize their communities without relying on platforms like Instagram. With $23 million in funding and a 100-person team, Nuseir’s journey from content creator to tech entrepreneur showcases the challenges and triumphs of building a global business.
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