Bengaluru, a city famous for its hectic traffic, recently found itself buzzing with rumors about a new startup called “Smooch Cabs.” The supposed service, marketed as a private cab platform for couples seeking uninterrupted “quality time,” had many wondering if it was true. Was this an innovative concept for the city’s couples, or just another online hoax?

After widespread excitement on social media, it was revealed that “Smooch Cabs” was not a real service but rather an April Fools’ prank by the meme-based dating app Schmooze. The prank mimicked ride-sharing services like Uber and Ola but promised couples an uninterrupted romantic ride experience.

A user on X posted, “We spotted a Smooch Cab by @SchmoozeX – 10/10 for privacy,” but later clarified, “Hahahah it’s an April Fools’ prank!!! It’s a brand initiative, fake but brand-led, haha.” Despite the humor, the prank sparked a variety of reactions online, with many users voicing concern over such services. One comment criticized the idea, calling it “criminal” for blocking rearview mirrors and allowing couples to “make out” in a cab. Others worried about the safety implications, saying, “Noise-canceling headphones, rear view blocked. Recipe for an accident.”

While the prank was all in good fun, it raised questions about the blurred line between real services and viral marketing.

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