Bangalore: The Himalaya Drug Company, India’s leading home-grown wellness brand has forayed into the pet nutrition category with healthytreats, India’s first herbal, nutritious snack for dogs. Healthytreats has specific variants for puppies, adults and senior dogs, to address their health needs.
Himalaya’s rich expertise in the animal health division for over 17 years helped the company understand the importance of pet’s well-being. This is the next step for Himalaya’s animal health division, which aims to provide well researched herbal solutions for pets.
Healthytreats is the first herbal and nutritional snacks for pets, with special health benefits, that come in three different variants for puppy, adult & senior. These treats cater to specific requirements of pets at each stages of their life.
Speaking about the launch, Neti Patel, General Manager – Animal Health Division said “In India, pet nutrition is a niche segment that offers great opportunities. Currently, the market size of pet nutrition stands at over Rs 700 crore and is growing at a rate of 20%. Having been the no.1 herbal player in this category, launch of healthy treats is a natural extension to our wide range of pet grooming and wellness products.”
“We connect with pet parents primarily through vets along with other channels like pet shops, grooming parlours, modern retail outlets, trade channel among others, for their grooming and wellness needs. By the end of 2017 we are looking at reaching out to over 3500 pet practitioners across India, while introducing few more products under this category. In addition to this, we reach out to consumers through awareness cum engagement drives on ground and through social media,” added Neti Patel.
healthytreats is available across major retail channels, pet stores, Himalaya Outlets, himalayastore.com and Himalaya app
About Healthytreats:
Healthytreats, a nutritional snack for the dogs to lead an active & healthy life is developed keeping in mind the health benefits that are needed during all phases of the canine life. Healthytreats provide nutrition and special health benefits due to the presence of herbal actives.
