Bengaluru: Despite an official citywide ban, commercial billboards have reappeared across Bengaluru, with advertisers openly disregarding regulations while facing minimal intervention from authorities.
The Bruhat Bengaluru Mahanagara Palike (BBMP), once applauded for its 2018 ban on outdoor advertising, now struggles with poor enforcement, rendering the rule ineffective.
Rampant Violations
Over the past year, nearly 200 unauthorized LED hoardings have been installed in high-traffic zones like Indiranagar Junction, Whitefield, Jayanagar, MG Road, and other key commercial areas. BBMP has not issued a single approval, yet no significant inspections or actions have been taken. Some of these massive structures also pose safety risks to pedestrians and motorists.
BBMP’s Policy Dilemma
Ironically, while illegal ads thrive, BBMP is working on a new advertisement policy targeting ₹500 crore in annual revenue. However, its credibility is at stake, as the civic body seems incapable of controlling existing violations.
Rules Ignored, Accountability Missing
Current regulations permit outdoor advertising only through public-private partnerships (PPP), where companies must develop public amenities in return. However, many advertisers evade payments for ground rent and fees, yet continue operations unchecked.
As unauthorized billboards continue to dominate Bengaluru’s skyline, BBMP’s ability to enforce its own laws remains questionable.
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