Bengaluru: Pothys, a leading South Indian, player in the apparel industry with special focus on silk announced its foray into Karnataka with the inauguration of a mega eight floor showroom on Kempegowda Road in Bengaluru. Pothys have roped in megastar Puneeth Raj Kumar as their brand ambassador, along with leading actor Tamannaah Bhatia. Both will portray South Indian Royalty in Pothys commercials.
The new showroom is spread across 1,00,000 sq ft consisting of eight floors, each of which is dedicated to different garment segments that Pothys have to offer. The ground floor will showcase apparel made of only cotton and synthetic material while the first floor will showcase fancy designer wear and bridal lehengas. The second floor will be dedicated to silk including Kanchipuram, Dharmavaram and Benarasi silks. The third floor will showcase material for chudidars, shirting and suiting. The fourth floor will showcase readymade churidars and tops for ladies. While the fifth floor is dedicated to children’s clothing, the sixth and seventh floors cater to men’s ready-mades with national and international brands and ethnic wear. Pothys’ new showroom will open its doors to the public on Monday February 26.
Speaking at the launch, Mr. Ramesh Pothy, Mangaging Director, Pothys Pvt. Ltd., said, “Pothys is an established household name in Tamil Nadu, known for highest quality, diverse variety, supreme reliability and unmatched customer service. With the inauguration of this new showroom, we can now offer these values to the people of Bengaluru. We are incidentally probably the first apparel showroom in India to be certified ISO 9001 and the first in South India to launch its own unique brand of silk sarees namely Samudrika, Parampara and Vastrakala. These silk brands stand apart for their richness in silk, exclusivity in design and luxury, genuine zari work and weaving artistry for that special look and feel. Our branded silks are truly heirlooms in their own right and are designed to last for generations to come. Karnataka is a high potential market and we have signed Puneeth Rajkumar and Tamannaah Bhatia as our brand ambassadors for this market. We feel they will add value to our brand as they too share the same brand characteristics of quality and reliability. ”
Pothys also hold a Guinness World Record for creating the world’s longest saree in 2005.
Addressing the media, Puneeth Raj Kumar said, “I am very careful in choosing the brands that I endorse as there needs to be some correlation between the brand and my personal beliefs. Being a strong believer in traditional values, I thought it would be appropriate to associate with Pothys given their rich legacy and vibrant history. It is a pleasure to be the face of a homegrown brand that stands for innovation, style and glamour that appeal to people of all ages.”
Pothys was established over 90 years ago by K V Pothy Moopanar in Srivilliputtur as a showroom selling cotton sarees, dhotis and towels, woven in his own loom. Today Pothys has several stores across Tamil Nadu and is expected to increase its footprint to other states in South India.
