Zomato recently introduced a new “Food Rescue” feature allowing users to purchase cancelled food orders at discounted prices, aiming to reduce food waste. Zomato’s founder and CEO, Deepinder Goyal, revealed on X (formerly Twitter) that over 4 lakh orders are cancelled on Zomato even though they have a no-refund policy. This prompted Goyal to initiate the feature, allowing cancelled orders to be made available to nearby customers at discounted rates, delivered quickly in original, tamper-proof packaging. Revenue from these sales, apart from taxes, will go to Zomato’s restaurant partners, who are compensated for the original order and a portion of the resale amount.
The announcement generated mixed reactions, with some users raising security and misuse concerns. Bhanu, a Bengaluru resident, offered thoughtful feedback, suggesting Zomato restrict cash-on-delivery for “Food Rescue” and limit cancellations when a delivery partner is within 500 meters. He also advised capping daily cancellations to two orders to avoid potential abuse.
Impressed by Bhanu’s insights, Goyal confirmed that similar precautions were already in place and asked Bhanu to consider working with Zomato. Bhanu, a product manager, shared that he often gives feedback on services, especially those he uses frequently like Blinkit.
Goyal’s approach to hiring has been personally focused, often identifying talent directly through such interactions.
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