Mangalore: Malabar Gold & Diamonds, one of the world’s leading jewellery brands, has launched its exclusive new collection, ‘Swarnakriti,’ at its showroom in Mangalore. The event witnessed the presence of Sunisha Shashank, proprietor of Sunish – World of Beauty and Sunish Makeup Studio, along with key management members of Malabar Gold & Diamonds.

The Swarnakriti collection is a tribute to India’s rich heritage and the timeless elegance of women, blending traditional craftsmanship with contemporary design. Each piece is meticulously handcrafted by skilled artisans, showcasing intricate patterns, delicate filigree work, and ornate detailing.

Celebrating tradition and modernity

Speaking on the launch, MP Ahammed, Chairman of Malabar Group, said,

“With Swarnakriti, we celebrate not only the beauty of handcrafted gold jewellery but also the legacy and elegance each piece represents. This collection is a tribute to women who embrace tradition while stepping forward with modernity.”

Designed for women who exude grace and resilience, the collection offers pieces that resonate with personal stories, making them timeless keepsakes.

Customer-first policies and trust

The Swarnakriti collection adheres to Malabar Gold & Diamonds’ hallmark customer-first policies, ensuring transparency, quality, and value for every purchase. Key features include:

  • Complete Transparency Initiative: Every piece is sold with a detailed invoice specifying gross weight, stone weight, net weight, and making charges.
  • Lifetime Maintenance: Assured lifetime maintenance services across all Malabar showrooms worldwide.
  • Value Assurance: Guaranteed 100% value on gold and diamond exchanges.
  • Certified Quality: Each diamond undergoes 28 quality checks and is KG-GIA certified.
  • Complimentary Insurance: A one-year insurance cover against burglary, fire, or extortion is provided with every purchase.

Additionally, Malabar Gold & Diamonds emphasises the use of 100% HUID-compliant gold, responsibly sourced materials, and fair pricing for all jewellery.

Expanding a legacy

Malabar Gold & Diamonds, established in 1993, has grown into a global leader in jewellery retail. With over 360 showrooms in 13 countries, the brand also offers an online platform to cater to customers worldwide. Recognised as the 6th largest jewellery retailer globally, the company is driven by its commitment to quality, craftsmanship, and sustainable practices.

The Swarnakriti collection is now available at all Malabar Gold & Diamonds showrooms and online.