Third Wave Coffee, a leading specialty coffee chain, has entered the cultural heart of Mysuru, unveiling its first café on Devraj Urs Road. Graced by His Highness Yaduveer Krishnadatta Chamaraja Wadiyar and CEO Rajat Luthra, this milestone expands the brand’s reach to eight cities nationwide, now boasting 117 outlets. With a goal of 150 stores by March 2025, Third Wave Coffee continues its rapid growth.
Over the last eight years, the brand has consistently redefined the coffee experience, creating spaces that blend innovation with coziness. “Coffee has transformed into an essential daily ritual,” remarked CEO Rajat Luthra at the launch. “Mysuru, with its rich heritage, is a perfect addition to our journey, offering residents and visitors an exceptional coffee experience.”
The café promises more than just coffee. Designed to inspire, the interiors draw from local influences, creating a warm, inviting atmosphere ideal for personal reflection, socializing, or work. Customers can indulge in a diverse menu, from single-origin brews to artisanal cold coffees and freshly made wraps and sandwiches.
Beyond the cup, the brand fosters community engagement through workshops, events, and creative collaborations, ensuring every café is a hub of connection and creativity. Merchandise for coffee enthusiasts adds to the appeal.
Now in cities like Delhi NCR, Mumbai, Bengaluru, and Hyderabad, Third Wave Coffee sets its sights on expanding into Chennai, Mangaluru, and beyond.
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