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Monday, December 04 2023
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The first Laderach store opens in the Capital

The first Laderach store opens in the Capital
Photo Credit : IANS

New Delhi: Renowned Swiss Luxury Chocolate Label, Laderach, Unveils Maiden Boutique in India at New Delhi’s Prestigious DLF Emporio Mall

Laderach, the esteemed Swiss purveyor of luxury chocolate, has introduced its inaugural Indian store at the upscale DLF Emporio mall in New Delhi. This momentous occasion marks the commencement of an exceptional chocolate odyssey for Indian patrons. The newly opened boutique will showcase a wide array of Laderach’s opulent chocolate creations, encompassing their famed FrischSchoggi (fresh chocolate), Tablets, pralines, truffles, and sumptuous chocolate bars. Every product is meticulously handcrafted to present an unparalleled fusion of flavors, textures, and scents, taking the experience of savoring chocolate to unparalleled heights.

Spearheading this venture in India is DS Group, an influential multi-business conglomerate and prominent FMCG player, serving as Laderach’s exclusive partner. The store’s inauguration was graced by Dr. Olivier Fink, Minister and Deputy Head of Mission at the Embassy of Switzerland to India and Bhutan, along with the esteemed World Chocolate Master Elias Laderach, and Rajiv Kumar, Vice Chairman of DS Group. This collaboration marks a significant milestone within India’s luxury chocolate domain.

The store’s launch was accompanied by an exclusive masterclass by the esteemed Elias Laderach, a laureate of the World Chocolate Masters, a prestigious global competition celebrating top-tier pastry chefs and chocolatiers who are shaping the future of chocolate. Elias Laderach, hailing from the illustrious Laderach chocolatier lineage, shared his consummate expertise and artistry with fervor.

Elias Laderach expressed his enthusiasm, stating, “We are elated to introduce Laderach to India’s vibrant market. India’s profound cultural heritage and keen penchant for luxury and craftsmanship render it the perfect arena for our brand’s expansion. The inauguration of our premier store in India underscores our ongoing dedication to delivering exceptional products and experiences to our esteemed clientele.”

At the boutique’s launch event, Rajiv Kumar of DS Group declared, “The exclusive Laderach boutique at DLF Emporio is poised to become Delhi’s ultimate chocolate haven. We are thrilled to offer our customers an exceptional experience that delivers unparalleled moments of chocolate indulgence. As longstanding patrons of Laderach for over a decade, it brings me immense pleasure to bring this quality-driven brand to the Indian audience. DS Group has always been devoted to delivering top-notch products, and our collaboration with Laderach reaffirms this commitment. With their unmatched prowess and unwavering commitment to excellence, Laderach perfectly aligns with our vision of offering the finest to our consumers.”

Forming an exclusive alliance with ‘Laderach,’ DS Group pioneers the introduction of the Swiss luxury chocolate brand to India. The Group envisions establishing 5-7 exclusive boutiques over the next two years, a step towards making premium chocolate experiences more accessible to Indian connoisseurs.

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