For some, Christmas shopping is a joy. Polly Arrowsmith meticulously tracks her loved ones’ preferences throughout the year, while Vie Portland plans thematic gifts months in advance. Betsy Benn, who turned her passion into a personalized gift business, treasures the connection thoughtful presents bring. But how would these pros react to the growing trend of using AI, like ChatGPT, for gift inspiration?
AI-generated Christmas gift lists are gaining traction, with users leveraging tools like ChatGPT for creative suggestions. OpenAI reports users also design cards, craft quizzes, and generate ideas for Santa letters using AI. However, experts argue that while AI can simplify the hunt, it falls short of delivering heartfelt, personalized presents.
Arrowsmith found AI suggestions generic and misaligned, like a foot massage machine for her active father or overpriced candles for her sister. Portland criticized the suggestions for a “time-poor mum of disabled children,” which included spa days and bath products – thoughtful but impractical given the recipient’s time constraints.
Benn, however, saw potential in tailoring prompts, noting that specific details improve results and can inspire thoughtful gifts. She appreciated the effort AI-assisted shopping represents, as it still shows consideration for the recipient.
Consumer psychologist Cathrine Jansson-Boyd believes AI might solve last-minute shopping stress but lacks emotional depth. While 45% of shoppers find Christmas shopping stressful, many value the thoughtfulness that truly personalized gifts convey – something AI cannot yet replicate.
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