Are you a Memory Maker chasing bucket-list moments, a Globetrotter splurging on luxury breaks, a Novice Traveller booking the cheapest package, or a Religious Pilgrim seeking spiritual calm?
Google’s new report, Travel Rewired: Decoding the Indian Traveller, identifies four emerging travel archetypes — each defined by planning habits, budgets, motivations, and how they use digital tools.
Memory Makers (mostly Gen Z) travel for concerts, sports events, festivals and experiences, planning week-long itineraries and often choosing international trips.
Globetrotters (metro millennials) prioritise luxury, research heavily, rely on creators for inspiration and prefer long, indulgent holidays.
Novice Travellers (largely first-time Gen Z women) book quickly, hunt for discounts, and prefer short group trips.
Religious Pilgrims (popular across all ages) keep costs low and travel to spiritual hubs like Varanasi or Haridwar, often with family.
Across all types, one thing is clear: social media — especially YouTube — heavily shapes travel dreams, while AI is becoming a key planning tool.