Wherever ethnic fashion is concerned, Chikankari kurtis have created a niche that’s classic as well as contemporary. What was once a royal art of embroidery done in the city of Lucknow has today gone global and become a fashion trend.
What began as a fragile hand-embroidery craft on muslin cloth has become a fashion essential in every contemporary woman’s closet. But how did the Chikankari kurti become India’s best-selling item? Let’s take a look.
The Timeless Craft of Lucknowi Elegance
Lucknow Chikankari kurtis have their own journey that began during the Mughal period, when delicate white threadwork was done on pale cotton fabrics by artisans. Even now, the charm is still unbeatable.
The craft perfectly blends tradition and comfort—features Indian women yearn for. Companies such as Rivaz Threads & Co. and House of Chikankari have renewed this ancient art with a contemporary touch and presented it as wearable for festive as well as casual occasions.
Merging Tradition with Contemporary Trends
Previously, Chikankari only appeared on long kurtas and ethnic suits, but the young generation prefers easy-to-style and versatile designs. That is how the short kurti for women came into being, as well as the Chikankari short kurti and Chikankari tops that can be worn over jeans, palazzos, or skirts. The young audience immediately fell in love with these pairings, which made them ideal for college, work, or brunch excursions.
Rivaz Threads & Co. saw this change and designed collections that merged classic embroidery with modern silhouettes. Their white Chikankari kurta and Chikankari kurta set proved to be instant hits because of their understated charm and comfort quotient.
Comfort, Craft, and Customization
Indian climate has always welcomed natural fabrics such as cotton and mulmul. A Chikankari kurta crafted from these materials guarantees unparalleled comfort, particularly in summer. This functional appeal resulted in it being a best-selling pick for everyday wear. Further, semi-stitched suits and made-to-measure designs have enabled customers to customize their attire without losing the essence of hand embroidery.
Even rivals such as FabIndia and W for Women have launched Chikan kurti for women within their lines, showing that Chikankari is not a trend—it’s its own category.
The Celebrity & Social Media Effect
Bollywood has also been responsible for making Chikankari kurta popular. Ranging from Alia Bhatt’s pastel short kurta for women to Sara Ali Khan’s classic white Chikankari kurta, these have become synonymous with effortless ethnic chic.
Instagram influencers tend to style them with oxidized jewelry and kolhapuris, proving how conventional wear can be dressed down yet stylishly.
The Rivaz Threads & Co. Difference
What’s different about Rivaz Threads & Co. is their commitment to original hand embroidery. Every item carries Lucknow’s heritage in it, with each being handcrafted by experienced hands.
Their Chikankari kurta set, short kurti, and semi-stitched suit collections are handcrafted with premium fabrics featuring elaborate detailing. The brand connects comfort and couture, providing today’s woman with a hint of tradition to wear daily.
The Chikankari kurti didn’t overnight become India’s top-selling item. It evolved with fashion, incorporating heritage and the latest sensibilities.
Be it a chicken curry kurta (or rather, kurta set, as most tend to misspell it) or a Chikankari kurta set of fine quality, this embroidery is grace, skill, and eternal beauty.
From Lucknow streets to Indian wardrobes, the Chikankari kurti remains a beacon of sophistication—and Rivaz Threads & Co. is one of those brands that have remained true to its heritage with each and every stitch.