The ₹2.40 hike reflects a continuing trend of incremental increases, with the previous revision having taken place in September 2025.
Price hike aligns with industry trends
Zomato’s move brings its pricing nearly in line with rival Swiggy, which currently charges a platform fee of ₹14.99 per order after taxes.
Both companies have historically mirrored each other’s pricing strategies, particularly when it comes to additional charges such as platform and delivery fees.
For customers, the revised fee translates into a marginally higher overall bill per order, adding to existing costs such as delivery charges and taxes.
Competition heats up with new entrant
The price hike comes at a time when the food delivery market is witnessing fresh competition. Rapido has recently entered the segment with its service, Ownly, launched in Bengaluru.
Unlike established players, Rapido has stated that it will not levy additional platform fees on customers or restaurants, charging only a delivery fee. This strategy could appeal to price-sensitive users and potentially disrupt existing pricing models.
Rising costs behind the increase
Industry experts point to rising fuel prices as a key factor behind the increase in platform fees. Higher crude oil costs directly impact delivery logistics, affecting expenses for both companies and delivery partners.
As operational costs climb, platforms may continue to adjust fees to maintain profitability while balancing competitive pressures.
Customer concerns over growing charges
The latest hike is also likely to add to customer concerns regarding multiple charges associated with food delivery orders. Over time, platform fees, delivery charges, surge pricing, and taxes have contributed to higher overall costs for users.
While companies argue that such fees are necessary to sustain operations and improve services, users have increasingly voiced dissatisfaction over rising expenses.
Conclusion: Balancing growth and affordability
Zomato’s decision to raise platform fees highlights the delicate balance between profitability and customer affordability in India’s competitive food delivery market.
With new entrants like Rapido challenging traditional pricing models and users becoming more cost-conscious, how platforms adapt their strategies in the coming months will be crucial in shaping the future of the sector.