Zomato has embraced the festive spirit in Belagavi, Karnataka, through an eye-catching billboard campaign designed by The Local Talk. This outdoor advertising initiative showcases special offers while engaging the local community during the festive season.
Two prominent billboards have been installed across high-traffic areas in Belagavi. The first billboard delivers a playful message: “Peak celebrations often include pak,” highlighting the festive connection to food, particularly local favorites like pakoras. It also features a tempting discount: “Get min. ₹125 OFF,” complemented by festive illustrations that enhance its visual appeal.
The second billboard echoes the same offer with a twist, stating: “Get min. ₹125 OFF to defeat the evil cravings!” This clever phrasing ties into the festive theme of good triumphing over evil, making the message relatable and fun for the community.
Strategically placed for maximum visibility, the campaign reflects Zomato’s deep understanding of local culture and its ability to create messages that resonate with residents. Beyond promoting its services, the billboards inject a dose of festive cheer into the city, encouraging locals to celebrate with delicious food options conveniently at their fingertips.
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