Mangaluru: In a dazzling and historic moment for Karnataka’s real estate sector, Rohan Corporation, one of Mangaluru’s most respected real estate brands, officially unveiled Bollywood superstar Shah Rukh Khan as its brand ambassador.
The grand announcement was held at Bharath Mall, Bejai, and witnessed an electrifying atmosphere, with media houses, influencers, and city dignitaries in attendance.
What makes this collaboration stand out is its first-of-its-kind status — never before has Shah Rukh Khan endorsed a homegrown brand from Karnataka, making it a proud moment for Mangaluru and a leap forward for brand Karnataka on the national map.
A Tale of Grit and Legacy
A highlight of the evening was the premiere of a powerful video ad that drew moving parallels between SRK’s journey of resilience and rise and Rohan Corporation’s 32-year journey of building trust, homes, and community. With 25+ landmark projects and over 5,000 happy families, the company is now eyeing a global future.
Dr Rohan Monteiro, Chairman of Rohan Corporation, said, “Shah Rukh Khan embodies inspiration and integrity. This partnership is more than branding—it’s a celebration of belief and ambition.”
Hosted with flair by celebrity anchor Reena D’Souza, the event was both glamorous and symbolic — marking Mangaluru’s emergence as a city with national relevance in business and branding.
More Than Just an Endorsement
The association is seen as a transformative moment for the regional brand landscape, potentially paving the way for more such collaborations in Karnataka.