While cities have long battled the menace of unauthorised flex banners, rural areas are now facing a similar crisis. Grama panchayats and municipal councils have failed to curb the growing installation of these banners, which pose both environmental and public health risks.

In the 22 grama panchayats of the taluk, large flexes dominate busy roadsides. Despite regulations requiring official approval, enforcement is nonexistent, allowing politicians and citizens alike to erect banners at will.

Flex business thrives despite environmental concerns

What began as a political and celebratory trend has now become a booming business. Private landowners along national and state highways are renting out space for flex banners, often made of non-biodegradable plastic. The Mysuru National Highway stretch from Kabaka to Kavu is lined with such installations, raising concerns about environmental degradation.

Warnings ignored, no penalties imposed

The Puttur City Municipal Council recently warned that unauthorised banners and advertisements without fee payments are illegal. Yet, enforcement remains weak—while some banners are removed, they reappear within days. Gram panchayat officials admit that nearly 90% of flexes are put up without any fee, with no verification of material use.

Without strict action, rural areas risk becoming overrun with flex banners, adding to visual pollution and environmental damage.