At just 7 years old, Alex Butler of Seattle turned a classroom project into a global gaming sensation. What began as a quirky card game idea during family game nights became Taco vs. Burrito, a strategy-based card game that skyrocketed to Amazon’s bestseller list.
With help from his entrepreneur mom, Leslie Pierson, Alex launched a Kickstarter campaign, raising $25,000 to fund production. The game sold out quickly, gaining popularity through Amazon, viral YouTube reviews, and independent retailers. By age 15, Alex had sold over 1.5 million copies and crossed $1 million in revenue.
The Butler family handled everything—from manufacturing to marketing—under their company, Hot Taco Inc. Eventually, Alex sold the game rights to Wisconsin-based toy company PlayMonster. Though financial details were kept private, the move signaled his shift to new ventures.
Now a teenager, Alex is exploring music production, sports, and digital gaming. While he hasn’t launched formal business programs, his journey continues to inspire a generation of young creators. He and his mother champion screen-free entertainment and entrepreneurship for kids, promoting creativity over passive consumption.
Though he’s moved on from Taco vs. Burrito, Alex Butler’s business savvy and imagination are still in play. His story proves that innovation knows no age limit—and that big dreams can start small, even at the kitchen table.