Bengaluru: Rakshith Shetty is known for his innovative concepts and stories in his films. His latest movie, Avane Srimannarayana is all set for a December 27 release. It is being released in 5 languages including Hindi.
Everyone knows that the trailer of the movie was a massive hit on youtube with millions of film lovers enjoying it. Now with just a few days to go for the film release, Shetty adopted a unique idea.
According to the sources, Shetty struck a deal with Indian Railways for using the trains traveling across South India to promote his films. Now the film posters can be seen in any part of India especially South India as most of the long route trains are pasted with the film posters.
“Advertisement tariff is less and reach is very high. It is a new attraction,” explained a Kannada actor.