Virtually every business in the world has seen a rapid upheaval thanks to social media in only the last ten years, and fashion and fashion journalism are by no means an exception. Even the biggest news organisations in the world have had to change how their consumers consume news, placing social media platforms at the forefront of their news delivery.
Social networking has increased diversity, connectivity, and creativity in the fashion business. For instance, Instagram acts as a live magazine, constantly updating with the best and most recent trends while enabling users to get involved in fashion rather than merely observing it from a distance. The fashion business has benefited greatly from social media in several ways, including the development of fashion icons, the profound influence of fashion trends, and ultimately, the transformation of the job search process.
Before social media, it was traditionally near to impossible to become a fashion icon. You had to be noticed by someone in the fashion business who thought you were amazing. Your brand had to be created from scratch. Your road involved audition after audition, contract after the deal, and catwalk after catwalk, and unless you already had fame from earlier experiences, you would only have a very slim chance of becoming a well-known fashion icon. Yet social media has altered the playing field.
Users are making themselves known rather than waiting for someone to find them. Users are creating their own brands and locating their own admirers and following them thanks to new platforms like Instagram. Ordinary individuals now have access to chances that they otherwise would not have because of Instagram.
Social media has made it possible for people to construct their own online fashion communities. As a result, leaders of communities are unavoidably created; some of these communities are so big and diverse that their leaders are well-known figures in the fashion business. More than any other industry, fashion has been impacted by social media. Fashion used to primarily be a two-dimensional, unidirectional industry. Magazines featured apparel from brands, and readers browsed the pages for inspiration and ideas. Users hoped and prayed that a segment of the fashion shows would be broadcast on television so they could watch the models walk. Users adopted the trends, which were generated by the fashion industry.
Users could only choose to avoid trends they didn’t like; they had no control over what they consumed. Social media has changed this framework by enabling individuals to both consume and contribute to fashion. Almost every part of the fashion business has been significantly impacted by social media, and while this impact may shift in the future, certainly, social media is here to stay.
