News Karnataka
Thursday, May 19 2022

Create your own mini fashion store with Stargate Club!

How often do you get an opportunity to curate your own mini fashion store? Find your fashionable calling with Stargate Club! It is an online ‘real-time’ fashion company that offers a plethora of fresh, trendy, affordable lifestyle products, primarily women’s wear, to Gen-Z and Millennial shoppers in India. With its brand-new January collection, Stargate Club is the ultimate fashion destination for women. Stargate Club targets women’s wear as it believes that women’s western wear is one of the fastest-growing categories yet underserved.

In an exclusive interview with NewsKarnataka, the Co-founder and CEO of Stargate Club, Kunal Abhishek expressed about Stargate Club’s journey so far. Stargate Club is driven by the trends loved by the Gen-Z and millennials, making a community, driven by social media influencers and the latest fashion trends. Speaking on the dynamics, he explained that research has consistently suggested local influencers or micro-influencers are more accessible for the people to whom they can reach for advice; most of the fashion purchase decisions are made by these influencers’ recommendations. “Considering the value of local influencers, Stargate Club is creating a community of these influencers to create their micro-stores on the platform, recommend our products to their circle of friends or network, and eventually also benefit from these recommendations,” the Co-founder added.

What makes Stargate Club different?

Stargate Club is an innovative fashion space that aims at bringing a new style every week! One can shop and review and curate their fashion style, even if it is different from the prevalent trends in the fashion industry. Kunal Abhishek said, “Stargate Club is focused on optimising the ‘discover and buy’ experience by enabling influencer-led discovery and recommendations.” He asserted that Stargate has built a unique asset-light supply model driven by intelligent curation and ‘real-time’ inventory management through deep integration with overseas factories. With such a move, consumers have access to the latest trends.

But what is exceptionally remarkable is the provision for any fashion lover to make her own little virtual closet and curate her marked fashion style. Stargate believes that influencers will play a significant role in India’s services and commerce industry. Tools that enable fashion influencers to advise and recommend products to their network are built at Stargate Club. It benefits the consumer as it is easy for them to discover new products and get advice on dressing better. It enables fashion influencers to monetize their skills. For Stargate Club, influencers act as a marketing channel. The company’s CEO contended that consumers with a knack for fashion could now come on a platform to create their own micro store. They can pick and choose many fashion products to identify their fashion sense and curate their store. “This feature has proven tremendously popular among fashion influencers who purchased products from the platform, created content about the same, and linked it to their store on Stargate Club!” he affirmed.

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The fast-paced race in the fashion scene

With the increasing number of trends followed mainly by the vast young population around the globe, it is not surprising that the race for fashion curators and designers is primarily determined by the Millennials and Gen-Z fashion ideas and who caters to those ideas the first. However, the Co-founder of Stargate Club provided valuable insight, “the late Millennials and Gen-Z are experiencing a trend lag in fashion because of repetitive styles and limited catalogue selection in the current fashion landscape in the country. We wanted to fill this gap and reduce the time the trends reach these consumers.”

This explains why Stargate brings a brand new style every week since the constant novelty would keep the consumers engaged with their app and make sure that they find what they are looking for with their weekly updated catalogues. While trends do not necessarily guarantee demand, Stargate Club uses a real-time model to gauge demand before manufacturing or procuring the product. “Although it does affect the delivery timelines, it helps us in providing more choices to our consumers and yet runs a lean operation,” the company’s CEO claimed.

January collection

Stargate Club envisions quirky collections every week, with a novel style that hooks you. In conversation about the same, the founder maintained that Stargate Club has deep and smart integrations with factories across the globe. Thus, it has immediate access to new launches around the world. “We curate these collections in sync with the latest trends through a network of local influencers before showcasing it to the end consumers,” he added.

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Stargate Club’s January collection is a curation of comfort styles like slogan T-shirts and oversized topwear, trending globally. This collection quickly transitioned from occasion wear after their New Year Edit. Kunal mentioned that their sweater collection was extremely popular from the December collection; hence they have retained some of the bestsellers in the current collection, January being transition weather. The January collection is unique in surface patterns, with fleece hoodies and colour-blocked sweaters instead of the regular greys and blacks. This sits well since people usually look for more colours to add to their winter wardrobe. “We also added a range of oversized sweaters in the new collection since oversized silhouettes are rarely available on other problems despite being highly preferred by Millennials and Gen-Zs,” he said.

Future endeavours

With a primary target of 18 to 30 years old female customers, Stargate has also established kidswear called ‘Sugar Rush,’ which offers trendy party wear rather than core kids products. It is thus in line with their women’s wear philosophy. “Currently, we have tie-ups with factories in South East Asia. We are looking to extend it to major factories or brands in Europe this year,” the Co-founder, Kunal Abhishek, signed off.

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Siri Shekar

The author is a student reporter who is also pursuing Psychology and English Literature. A wanderer searching for faces that inspire an optimistic place about the world, she hunts for different human experiences, not just leads for a story.

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