Star Sports Network and Disney+ Hotstar, India’s official broadcasters for ICC tournaments, have launched an exciting campaign for the ICC Men’s Champions Trophy 2025, focusing on the event’s high-stakes “all or nothing” format. The tournament will feature the world’s top eight teams, and every match outcome will directly influence their chances of qualification. The campaign, built on the theme of ‘Har Match Do-or-Die’ (Every match is a do-or-die), sets the tone for one of cricket’s most anticipated competitions.

The highlight of the campaign is a promotional film starring MS Dhoni, the captain who led India to victory in the 2013 ICC Men’s Champions Trophy. In this unique film, Dhoni steps out of his typically calm persona, portraying the intense pressure and high stakes of the tournament. The promo opens with Dhoni in a bathtub filled with ice against a snowy backdrop, sweating despite the icy surroundings—a stark contrast to his usual composed demeanor. This striking image represents the tension fans will experience as the tournament unfolds.

Dhoni delivers a memorable line in the promo: “Ek bhi match mein phisle, samjho tournament se nikle” (If you slip up in even one match, consider yourself out of the tournament), emphasizing the unforgiving nature of the competition.

Vikram Passi, Head of Marketing, JioStar – Sports, shared insights on the campaign, saying, “The ICC Men’s Champions Trophy has a unique proposition—there’s no room for errors. MS Dhoni is the perfect person to portray this high-pressure environment, having mastered the art of performing in do-or-die situations. In this campaign, we present him in a completely new light—as India’s biggest fan, doing things outside his usual calm persona, because it’s ICC Men’s Champions Trophy time.”

This campaign will no doubt build excitement and anticipation ahead of the tournament, reminding fans of the drama and high stakes that define the ICC Men’s Champions Trophy.

Here are four hashtags you can use for the campaign:

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