News Karnataka
Tuesday, November 28 2023

IPL 13: CSK, Trell launch anthem to ‘create a world record’

Photo Credit :

Chennai:Three-time IPL champions Chennai Super Kings have signed up lifestyle-video app Trell as an associate partner for the ongoing season being played in the United Arab Emirates (UAE).

The association gives Trell and its users digital access to a host of CSK fan-favourite content like match moments, behind the scenes, player stories, player video bytes and other content unseen on the official CSK Twitter handle during the IPL-13 edition.

Recently, the two partners announced the launch of a new campaign on Trell #CSKMillionStrong with an aim to bring together millions of enthusiastic fans to share their videos on the app and create a world record.

The campaign has a peppy anthem composed and sung by Benny Dayal and choreographed by the popular dance troupe DanceFit Live.

Commenting on the tie-up, CSK CEO KS Viswanathan said: “It’s an exciting partnership that promises to thrill CSK fans in the digital space. The team and management also wish Trell all success for the world record bid with the #CSKMillionStrong anthem.”

Bimal Kartheek Rebba, Co-Founder, Trell, said: “We are very excited about our partnership with the Chennai Super Kings and the launch of our new anthem #CSKMillionStrong. Together, we are recreating and digitising India’s cricket experience online during times when stadiums are empty.”

Share this:
Support NewsKarnataka's quality independent journalism with a small contribution.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Editor's Pick

Find the best odds at 10Cric and IPL Betting 2023! Signup today and get up to a 100% deposit bonus.

To get the latest news on WhatsApp