New York: YouTube sensation IShowSpeed, whose real name is Darren Watkins Jr., created history by becoming the first digital content creator to perform live at a FIFA World Cup final closing ceremony.
The 21-year-old internet personality took centre stage before the 2026 FIFA World Cup final between Spain and Argentina at New York New Jersey Stadium in East Rutherford, New Jersey. He performed his viral football anthem “World Cup (Champions)” in front of more than 82,000 spectators, marking a landmark moment for digital creators in global sporting events.
Historic moment for content creators
Known worldwide for his energetic livestreams, gaming content and football-related videos, IShowSpeed has built a massive online following with more than 50 million YouTube subscribers and billions of views across social media platforms.
His performance at the World Cup final signalled a shift in how major sporting events are embracing internet personalities alongside traditional entertainers. FIFA’s decision to feature a content creator during one of football’s biggest occasions reflects the growing influence of digital media in global entertainment.
Viral anthem becomes official World Cup favourite
Released on June 1, “World Cup (Champions)” quickly gained popularity among football fans, surpassing 90 million views on YouTube within its first month.
According to IShowSpeed, FIFA later secured the rights to use the song during the tournament, transforming what began as a fan-created anthem into one of the competition’s defining tracks.
Football passion fuels global popularity
IShowSpeed’s love for football, particularly his admiration for Cristiano Ronaldo, has made him a familiar face at major football events. He has livestreamed from the Ballon d’Or ceremony, UEFA Champions League finals and numerous international matches, with his energetic reactions regularly going viral.
His performance at the FIFA World Cup 2026 final further cemented his place in football history while highlighting the increasing role of digital creators on the world’s biggest sporting stages.