News Karnataka
Saturday, February 24 2024

Which iGaming Brands are Sponsoring the PKL Season 9?

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Post covid many sports events in India and abroad are getting traction. With live matches again in the stadiums the excitement is on the higher side. Now in India is the Kabaddi season again with the ongoing PKL season 9.

The rampant growth of the Pro Kabaddi League has made for compelling viewing. Ever since its onset, PKL has become the fastest-growing sporting League in the country. Now PKL has roped in big fantasy online gaming platforms like Dream11 and the A23 app as the associate sponsors for season nine.

Big names in online gaming sponsoring the Pro Kabaddi League not only motivates and promotes the players of the game,but also emphasises on picking up steam among those with an enthusiasm for serious online gaming. The league is returning with a bang after two years now and is being sponsored by Vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice and Parimatch News.

Let us look at some of the famous iGaming operators who are in the race of sponsoring PKL season 9.

  • A23 the Official Associate Sponsor

A23 is now an Official Associate Sponsor of the ongoing VIVO Pro Kabaddi League (PKL).

According to the company, the association is “to pursue its commitment to lend support to engaging sporting events, and to showcase its skill-based platform on possibly India’s most skillful sport.”

A23 is a big name in the world of online gaming with games like rummy, poker, carrom and pool. Shahrukh Khan is their official brand ambassador and the campaign Chalo Saath khelein has become really popular in the past few weeks.

A23 sponsoring the Pro Kabaddi League brings in serious motivation to players and the wave of change that shows that sponsors now support games above and beyond cricket.  The special focus is to garner great traction amongst those with a passion for serious online gaming. As an Official Associate Sponsor, A23 benefits from access to key PKL players for the Fantasy Kabaddi leagues and gets a chance to spread brand awareness among serious gamers.

  • Dream 11 the Official Associate Sponsor

Kabaddi is a sport that has been in the Indian roots and spirit for long. The game is getting popular on screen all over the globe. Now it is almost second nature to popularise everything that is famous among players on screen to bring it to their hands on the digital stage too. So, be it league matches or international tournaments, the fantasy kabaddi experience on Dream11 takes you right into the action.

Dream11 has risen to be a big platform when we talk of Fantasy sports. Dream11 claims to have over five crore users playing fantasy cricket, football, kabaddi, basketball and hockey. Dream11 are not only associated with the Pro Kabaddi League (PKL) but also with with International Council of Cricket (ICC), Indian Super League (ISL), National Basketball Association (NBA), Caribbean Premier League (CPL), International Hockey Federation (FIH) and Big Bash League (BBL) and many others.

Dream 11 as the associate sponsor is all set to take the game to new heights. This is boosting the confidence of the players and also the excitement among the fans. The League season 9 is heavy on creating brand awareness as never before and taking the game to heights on both a national and international level.

  • Parimatch News the Official Partner

The Pro Kabaddi League is gaining popularity not only in India but people are becoming curious about Kabaddi world wide. A major role to this publicity has been played by Parimatch. Parimatch News, a well-known esports, media, and sports entertainment platform, has become the official sponsor of the Pro-Kabaddi League. Parimatch News is playing an important role in helping the fans to reach the sport and bring the audience closer to the game than ever before.

Parimatch is robustly focused on inspiring and strengthening awareness about Kabaddi as a game and also the entertainment associated with it. Their online betting platform also has a special promotion running for the Pro Kabaddi League. Many other betting sites like Betway and Dafabet have also come up with special promotions for Kabaddi now when the league is going on. So if you want to get lucky and grab the opportunity to get rewarded with the Kabaddi special deposit bonus designed especially for Indian players then do not miss this golden opportunity. Lookout for the different deposit bonus offers on the Indian iGaming platforms.

Parimatch News, an international broadcasting media channel, provides its loyal fans and anyone interested in esports throughout India with the latest news and leading-edge professional analytics.

  • Dafa News the Brand Partner

Dafa News another news and entertainment platform is on the way to bring in live updates from the Pro Kabaddi League season9. The ever-growing Indian sports ecosystem has been witnessing some of the most lucrative and unique sponsorship associations. The commencement of the brand new Indian domestic sports season has seen quite a number of sponsorship deals involving betting surrogates.

Dafabet, the Asian betting site, founded in 2004 in Makati, Philippines, with its surrogate news website, DafaNews, has also signed deals with Dabang Delhi the season 8 champions, Tamil Thalaivas, Manipal Tigers and the Gujarat Giants. This will enable all the Dafabet or Dafa News fans to stay up-to-date with highlights of news, scores, match details and much more.


It seems that it has become an easy and the most preferred way for many iGaming websites to advertise using surrogate advertising as a means to penetrate the market. Many famous bollywood stars and sports personalities like Shahrukh Khan, Ranbir Kapoor, Kiara Advani, Mithali Raj, MS Dhoni, are also commonly found in the sports-related commercials to gain more popularity.

The laws, however, are not very clear in the Indian advertising scenario for the betting surrogates to advertise as News platforms but for sure this is playing in favour of less popular sports like Kabaddi that are gaining a lot of traction from fans these days.

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Note: Newskarnataka advises its readers to be aware of, and comply with all locally applicable laws and regulations in this regard.

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