Indian cricket star Virat Kohli marked International Women’s Day with a powerful message urging people to speak up against domestic violence and not remain silent when witnessing abuse.
Instead of delivering a speech or launching a large campaign, Kohli shared a minimalistic yet impactful video on social media, encouraging viewers to reflect on the role bystanders play when violence occurs around them.
Kohli’s silent video campaign
In the video posted on his X (formerly Twitter) account, Kohli stands against a plain background holding a series of placards. Each card carries a brief message that gradually builds the campaign’s message.
One placard reads: “Yes, this is about domestic violence.”
Another carries a direct call to action: “Let’s not be a silent spectator.”
The video emphasises the idea that remaining silent in the face of abuse can make bystanders part of the problem.
At the end of the clip, Kohli appears on screen and delivers a short but powerful message:
“Let today be a reminder to speak up. Happy Women’s Day.”
Campaign highlighting silence around abuse
The video forms part of a campaign by the men’s fashion brand Wrogn, which has collaborated with Kohli to raise awareness about domestic violence and the culture of silence that often surrounds it.
The campaign urges individuals to take responsibility and intervene or report abuse instead of ignoring it.
The message shared alongside the video reads: “Staying silent makes you equally guilty.”
Observing International Women’s Day
International Women’s Day, observed globally on March 8, celebrates the achievements, leadership and contributions of women across different fields.
The day also serves as a reminder of the continuing need to promote gender equality, safety, dignity and empowerment for women.
Through the video, Kohli sought to use his influence to encourage people to become active allies in the fight against violence and discrimination, reinforcing the importance of speaking up when injustice occurs.
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