STOP Diarrhoea Campaign 2025 kicks off in Guntur with statewide child health focus

GUNTUR: Health Minister Y Satya Kumar Yadav launched the IEC (Information, Education & Communication) material for the STOP Diarrhoea Campaign-2025 in Tenali, Guntur, on Sunday. The initiative includes awareness posters, banners, and tools to spread vital health messages.

The campaign, a joint effort by the Andhra Pradesh government and the Union Ministry of Health & Family Welfare, aims to curb childhood diarrhoea and reduce related fatalities. The program will run from June 16 to July 31, 2025, targeting over 34.56 lakh children under five across the state.

Health officials including DMHO K Vijayalakshmi and Immunisation Officer A Shravan Babu were present at the launch.

ASHA and ANM workers will distribute two ORS sachets and 14 zinc tablets to each household. ORS-zinc demonstration corners will be set up at Anganwadi Centres, Ward/Village Secretariats, and Health & Wellness Centres to educate caregivers on correct ORS usage.

The campaign also emphasizes clean water practices, such as tank cleaning and water quality checks. Early diagnosis, appropriate treatment, and referral mechanisms will be strengthened. Eligible children will receive rotavirus vaccines.

Hospitals and clinics will establish ORS-zinc corners, adhere to treatment protocols, and provide training to healthcare staff. Posters of guidelines will be displayed for standardized care.

Awareness drives in schools and Anganwadis will teach handwashing habits and hygiene.

The multi-departmental campaign is designed for lasting impact, especially among vulnerable groups.

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#ChildHealthFirst
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