Artificial intelligence is rapidly transforming the way people search online, discover products, and make decisions, according to Google executives and industry experts.

Matthew Rivard said AI-powered search experiences are making it easier for users to find relevant information quickly without spending hours comparing websites and reviews.

Search becoming more conversational

Google says search has evolved from simple keyword-based queries into a more conversational and intelligent experience powered by Gemini AI models.

Features such as AI-generated summaries, voice-based interactions, and visual search tools are changing how users interact with information online.

Google Lens, the company’s AI-driven visual search platform, now processes billions of visual searches every month, allowing users to identify products, objects, and locations using smartphone cameras.

The company also recently introduced AI-powered features that help users search restaurants, compare options, and make reservations more efficiently.

Consumers making faster decisions

According to Google, AI-powered search tools are helping users make decisions more confidently and quickly.

Experts say modern search behaviour has shifted significantly, with users now asking longer and more detailed questions compared to traditional search methods.

The rise of conversational AI is also increasing consumer curiosity and engagement, encouraging people to explore products and services more deeply.

Businesses adapting to AI-driven search

Google believes businesses and marketers must adapt to changing search trends by improving digital visibility and using AI-powered tools to better understand customer behaviour.

The company highlighted the importance of data-driven marketing, automated advertising systems, and broader campaign strategies across platforms such as YouTube, Maps, and Gmail.

Experts say AI is helping brands reach customers more effectively at moments when buying decisions are being made.

Future of online search evolving rapidly

Despite concerns that AI may reduce traditional web searches, Google says search activity continues to grow as users adopt newer AI experiences.

Industry experts believe AI-driven search and digital assistants could significantly reshape online discovery, shopping, and customer engagement in the coming years.#ArtificialIntelligence #Google #Technology #Search #DigitalMarketing #newskarnataka