Amazon is bringing a major artificial intelligence upgrade to its music streaming service by integrating Alexa Plus, its new generative AI assistant, directly into the Amazon Music app for both iOS and Android users. The update marks Amazon’s latest move to merge its AI capabilities with entertainment platforms, making music discovery more conversational and intuitive.
Currently, this integration is available only to users who are part of the Alexa Plus Early Access programme, with plans to expand to a broader user base in the coming months. However, no official rollout date has been confirmed yet.
The feature is not available in India at this stage since Alexa Plus itself has not yet launched in the country.
AI-driven conversations for music exploration
According to Amazon, Alexa Plus is designed to enable users to have natural, back-and-forth conversations about music — much like chatting with a knowledgeable friend or DJ. Instead of simple commands like “play jazz music,” listeners can now ask complex or context-rich queries such as:
“Play pop songs from the ’90s excluding boy bands,”
“Recommend contemporary jazz for a dinner party,” or
“Find the song that goes ‘I’m walking on sunshine.’”
The AI assistant can also identify tracks based on partial information such as lyrics, film references, or cultural moments. In addition, Alexa Plus can share contextual details about songs, including an artist’s background, career highlights, or the meaning behind particular lyrics.
Smart playlists and deeper engagement
Beyond song identification, Alexa Plus introduces enhanced personalisation tools. Users can generate custom playlists based on moods, eras, or occasions, which can then be saved or edited later. The assistant can also trace the origins of samples, explain the stories behind songs, and provide data points such as chart positions, album details, or festival lineups — all through natural conversation.
These conversational capabilities are powered by generative AI, a technology that allows Alexa Plus to understand user intent and respond with richer, more nuanced information than traditional voice assistants.
Early Access users can try Alexa Plus by updating their Amazon Music app to the latest version and tapping the “a” button at the bottom-right corner of the screen to start interacting with the assistant.
Part of a broader AI ecosystem
The rollout of Alexa Plus in Amazon Music is part of the company’s larger strategy to integrate AI across its ecosystem. Recently, Amazon also launched four new Echo devices — Echo Dot Max, Echo Studio, Echo Show 8, and Echo Show 11 — all powered by Alexa Plus.
Buyers of these new Echo models will automatically gain Early Access to the new AI features. Some of these devices are already available in select markets, while others are set to launch globally on November 12. As with the Alexa Plus integration, Indian availability has not been announced yet.
Competitive edge in the AI music race
Amazon’s move comes as music streaming platforms increasingly embrace AI to enhance user experience. Rivals such as Spotify have already launched AI DJs and recommendation assistants, while Apple continues to improve its machine learning-based suggestions within Apple Music.
With Alexa Plus now integrated into Amazon Music, the company is positioning itself at the forefront of AI-driven entertainment, aiming to deliver a seamless and interactive listening experience.
Conclusion
While the Alexa Plus integration remains limited to select users for now, Amazon’s plan to expand the feature marks a significant step towards transforming how people interact with and discover music. As AI becomes more deeply embedded in everyday entertainment, Amazon’s latest innovation could redefine how users experience sound, storytelling, and streaming.