Cupertino: Apple is all set to host its much-awaited “Awe Dropping” event today, 9 September 2025, where the company will launch the highly anticipated iPhone 17 series along with other products. The annual showcase is expected to draw global attention, as the tech giant unveils its thinnest-ever iPhone and introduces key design and hardware upgrades.
iPhone 17 lineup expected
At the centre of the event is the iPhone 17 series, which includes the standard iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Among these, the iPhone 17 Air is creating the biggest buzz, as it is tipped to be Apple’s slimmest smartphone yet, measuring just 5.5 mm in thickness. The design reportedly draws inspiration from the MacBook Air, combining sleek aesthetics with advanced technology.
The Pro models are expected to feature a new camera bar design, an aluminium body, and significant upgrades to performance. Apple may also extend the 120 Hz ProMotion display to the standard models this year, a feature previously limited to the Pro line.
Camera and feature upgrades
The iPhone 17 Pro models are likely to introduce a 48MP telephoto lens with periscope zoom capabilities, enabling better long-distance photography. Computational photography is also expected to see major improvements, further enhancing Apple’s reputation for camera quality.
In addition, Apple may expand its eSIM-only models globally, beginning with the iPhone 17 Air. This would mark a major shift from physical SIM cards, aligning with Apple’s push towards a fully digital ecosystem.
Other devices on the cards
Apart from the iPhone lineup, Apple is also expected to launch several other products during the event. The Apple Watch Series 11, Apple Watch Ultra 3, and the new AirPods Pro 3 could be announced. There is also speculation about an updated AirTag 2 being unveiled.
The event may also feature announcements related to software updates, with iOS 19, watchOS, and other platforms likely to receive new functionalities.
Pricing and availability
While the official prices will only be revealed at the event, industry experts expect the iPhone 17 series to start at a premium bracket, with the iPhone 17 Air and Pro Max positioned at the higher end. Pre-orders are expected to begin on 12 September 2025, with deliveries starting from 19 September 2025 in major markets, including India.
Event details for Indian viewers
For Apple enthusiasts in India, the event will be live-streamed at 10:30 PM IST. It can be viewed on Apple’s official platforms, including the Apple website, Apple TV app, and YouTube channel.
Conclusion
The Apple “Awe Dropping” event is set to be one of the biggest tech showcases of the year, with the iPhone 17 series expected to lead the charge. With its ultra-thin design, upgraded cameras, and potential shift towards an eSIM-only future, the lineup marks another bold step in Apple’s innovation journey. The global tech community now awaits the official announcements, which are likely to set the tone for the smartphone industry in the coming year.