New Delhi: While smartphones dominated headlines this week, several major launches across home appliances, televisions, audio, and wearables also grabbed attention in India’s fast-moving consumer tech market. Companies like LG Electronics, Samsung Electronics, Acer, and homegrown brands such as boAt and Noise introduced a range of new products aimed at both premium and budget-conscious buyers.
From AI-powered home appliances to Mini LED TVs and feature-packed wearables, the week saw brands expanding portfolios ahead of the summer buying season.
LG expands 2026 home appliances lineup
LG Electronics unveiled its refreshed 2026 home appliances range in India, targeting both premium and mass-market consumers. The lineup includes French Door refrigerators, AI-powered front-load washing machines, dishwashers, microwave ovens, and water purifiers.
A highlight of the launch is LG’s 33-inch French Door refrigerator equipped with an Auto Ice Maker that functions without requiring a plumbing connection — a feature expected to appeal to Indian households. The company has also introduced AI DD 2.0 washing machines that automatically adjust wash cycles based on fabric type and load size.
Across categories, LG is focusing on features such as inverter cooling, AI-based fabric care, steam cleaning, hard water wash modes, and smart connectivity via ThinQ technology. The Essential Series has also been updated with more affordable refrigerators and washing machines.
Pricing starts at Rs 16,600 for water purifiers and goes up to Rs 1.18 lakh for premium refrigerators, making the range accessible across different segments.
Samsung targets affordability with Mini LED TVs
Samsung Electronics launched a new Mini LED TV lineup in India, aiming to bring advanced display technology to more accessible price points.
The TVs are powered by Samsung’s NQ4 AI Gen2 Processor, which uses a 20-neural-network system for real-time picture and sound optimisation. Features such as Motion Xcelerator 144Hz, AI Sound Controller, SmartThings integration, and Samsung Knox security have been included to enhance user experience.
Samsung is also promising up to seven years of OS updates through its One UI Tizen platform, signalling a longer lifecycle for its smart TVs.
The new Mini LED TVs are priced starting at Rs 42,990 and are available through retail stores and online platforms, along with launch offers like cashback and no-cost EMI options.
boAt, Qualcomm collaboration boosts audio ambitions
In the audio segment, boAt announced a partnership with Qualcomm to introduce Snapdragon Sound-powered devices.
The upcoming Nirvana Eutopia 2 Pro headphones will be the first product under this collaboration. The headphones are expected to feature aptX Lossless technology, offering high-quality wireless audio with low latency for music, gaming, and streaming.
Though pricing has not been revealed, the product is slated for a launch in the second half of 2026, positioning it as a flagship offering in boAt’s portfolio.
Acer launches mid-range Iconia 5G tablet
Acer expanded its tablet lineup in India with the launch of the Iconia 5G series, targeting users seeking a balance between productivity and entertainment.
The tablet features an 11.45-inch 2.2K IPS display, runs on Android 15, and is powered by a MediaTek processor with an integrated AI unit. It comes with 8GB RAM, 128GB storage (expandable up to 1TB), and supports accessories like a stylus and keyboard.
Connectivity options include 5G, Wi-Fi 6, Bluetooth 5.2, and GPS, while a 7400mAh battery powers the device. Priced from Rs 25,499, it aims to compete in the mid-range tablet segment.
GoBoult and Noise expand wearable and audio range
Indian brand GoBoulT introduced two new portable speakers — Mustang GT20 and GT40 — featuring bold automotive-inspired designs, RGB lighting, and Bluetooth connectivity. The GT20 is priced at Rs 2,999, while the GT40 comes in at Rs 3,999.
Meanwhile, Noise launched the Noise Fit Halo 3 smartwatch, focusing on AI-powered productivity features alongside health tracking. The device includes a 1.43-inch AMOLED display, voice-enabled AI tools, and up to seven days of battery life.
Priced at Rs 5,499, the smartwatch is available in multiple strap and colour options, catering to style-conscious users.
ZEISS introduces premium spotting scope
ZEISS launched the Conquest Apia 65 spotting scope in India, targeting wildlife enthusiasts and photographers.
The device offers 20x to 50x magnification, 87 per cent light transmission, and ZEISS T coating for improved clarity. It also supports smartphone digiscoping, allowing users to capture images and videos directly through the scope.
Weighing 1.3 kg and priced at Rs 1,44,999, the product is aimed at niche users who prioritise portability and high-end optical performance.
Conclusion
This week’s launches highlight how brands are diversifying beyond smartphones to capture demand across home appliances, entertainment, and personal tech. With AI integration, improved connectivity, and competitive pricing becoming standard, consumers have a wide range of options to upgrade their devices across categories.
