OpenAI’s latest feature in its GPT-4o model, which allows users to generate Ghibli-style anime images, has taken social media by storm, with viral creations including portraits of politicians, memes, and Hollywood references. However, the explosion of creativity has also raised significant questions about copyright infringement, with many wondering if the tool violates the intellectual property of Studio Ghibli, the iconic Japanese animation studio.
Viral Ghibli-Style Creations
The new tool, powered by GPT-4o, has enabled users to create Ghibli-style versions of famous memes, political figures, and pop culture moments. Among the most viral are images of Elon Musk and US President Donald Trump, Ghibli renditions of “The Lord of the Rings,” and even a recreated version of the tragic 9/11 terror attacks. These AI-generated images have flooded social media, as fans embrace the freedom to transform well-known moments into charming anime visuals.
The Ghibli-Style Challenge
The distinctive style of Studio Ghibli — known for its soft, expressive characters, vibrant colors, and emotive storytelling — has been replicated with impressive accuracy by OpenAI’s tool. However, some users have pointed out the ethical implications of using a studio’s unique style without explicit permission, raising questions about the boundaries of “fair use.”
OpenAI’s CEO Sam Altman also joined the trend, updating his profile picture on X (formerly Twitter) to a Ghibli-inspired avatar, solidifying the tool’s mainstream appeal. Yet, due to overwhelming demand, OpenAI has limited this feature to paid users only, with free-tier users still able to use other image generation capabilities.
OpenAI’s Response to Legal Concerns
When questioned about the potential copyright issues surrounding the use of Ghibli’s distinctive style, OpenAI reassured users that it was working to fine-tune its policies. A spokesperson stated that while the company strives to give users creative freedom, it intentionally prevents generating works in the style of specific living artists. “We permit broader studio styles, which people have used to generate some truly delightful and inspired fan creations,” they added.
However, the backlash continues, with some artists and users critiquing the AI’s approach, particularly given Hayao Miyazaki’s longstanding disdain for artificial intelligence. In a 2016 video, the renowned Ghibli director expressed his strong opposition to AI, stating, “I would never wish to incorporate this technology into my work at all. I strongly feel that this is an insult to life itself.”
The Legal Landscape
The debate over AI and copyright isn’t new. OpenAI has been actively lobbying the White House and U.S. Congress to allow the use of copyrighted content by AI companies under the “fair use” doctrine, which applies to other digital platforms like search engines and meme creators. This could open the door for more AI-generated content without the need for permission from copyright holders.
Heavy Demand and Technical Hurdles
The popularity of this feature has led to technical issues, with OpenAI’s GPUs reportedly “melting” due to the enormous demand for Ghibli-style image generation. In response, OpenAI plans to implement rate limits to manage the strain on their systems.
Conclusion
As AI technology continues to advance, it poses an ongoing challenge for creators, copyright holders, and the legal system. While OpenAI’s Ghibli-style feature is undoubtedly sparking creativity and conversation, the debate over intellectual property and the ethics of AI-generated content is just beginning to unfold. Fans and critics alike are watching closely to see how these issues will be addressed in the future.
Read also: