New Delhi: Sony has expanded its second-generation ULT party speaker range in India with three new models — the ULT Tower 5, ULT Tower 7 and ULT Tower Max — ahead of the festive season. The new speakers are designed for different party environments, from smaller gatherings and house parties to larger outdoor events.
The company is focusing on powerful bass, louder output and an immersive party experience across the new range. Sony’s ULT Power Sound technology is at the centre of the lineup, while Sound Field Optimisation on supported models is designed to adjust audio according to the surrounding environment.
The ULT Tower 5 and ULT Tower 7 come with built-in batteries, allowing users to move them around more easily. The flagship ULT Tower Max, meanwhile, is aimed at users looking for a much more powerful setup for large gatherings. All three models also include features for karaoke and DJ use, along with microphone support and options for connecting multiple speakers.
Sony ULT Tower 5 specifications and features
The ULT Tower 5 is the most affordable model among the three new speakers. It offers 300W of sound output and features a 230mm woofer, two tweeters and Sony’s ULT Duct technology.
Sony claims the speaker can provide up to 20 hours of battery life. It also carries an IPX4 rating, giving it protection against water splashes. The speaker can be positioned either vertically or horizontally and has four handles to make transportation easier.
For parties, the ULT Tower 5 comes with 56 LEDs and three lighting modes — Beat, Wave and Mellow. These are designed to synchronise the lighting experience with the music.
Connectivity includes Bluetooth 5.3, USB-C, USB-A, RCA and XLR In/Out. There is also a dedicated microphone input for karaoke. The speaker supports Stereo Pair and Party Chain by Aura Cast, while low-latency DSP is designed to reduce audio delay.
ULT Tower 7 targets bigger parties
The ULT Tower 7 takes the specifications up a level, offering 420W of sound output and a larger 280mm woofer. It features a rear tweeter and a front-and-rear speaker arrangement with two midrange units and four tweeters.
Sony says the speaker is capable of delivering 360-degree party sound. Users can select from ULT1, ULT2 and Live Flat modes, while Live Sound and a 10-band equaliser provide additional control over the audio profile.
Battery life is rated at up to 30 hours, according to Sony. The speaker also carries an IPX4 rating and has four handles and rear wheels for easier movement.
The lighting setup has been upgraded to 72 LEDs. The ULT Tower 7 also includes XLR/RCA DJ input, USB-C connectivity, wired multi-speaker chaining and karaoke controls.
The longer claimed battery life and wheels make the ULT Tower 7 a more suitable option for users who want to move a high-output speaker between different rooms or outdoor locations.
ULT Tower Max is the flagship model
At the top of the new range is the ULT Tower Max, which is designed for users who want considerably higher sound output for large parties and events.
Sony claims the speaker delivers 2,150W of power through three 280mm woofers, two midrange units and four tweeters. It supports 360-degree sound and offers ULT1, ULT2 and Live Flat modes, along with Live Sound and a 10-band equaliser.
The flagship speaker also features Sound Field Optimisation, which is intended to adapt the sound according to the surroundings. Connectivity options include XLR/RCA DJ input and USB-C, while users can connect multiple speakers through wired multi-speaker functionality and stereo pairing.
For karaoke sessions, the speaker includes dedicated controls. Its design has four handles and side wheels, and it can be positioned vertically or horizontally. The ULT Tower Max also has 100 LEDs for its party lighting system.
With its much higher output, the ULT Tower Max is positioned for larger house parties, outdoor gatherings and other situations where a single speaker needs to cover a bigger space.
Sony ULT speakers price in India
Sony has launched the three models at different price points to target different types of users.
The ULT Tower 5 is priced at ₹34,990, while the ULT Tower 7 costs ₹49,990. The flagship ULT Tower Max is priced at ₹1,39,990.
The ULT Tower 5 and ULT Tower 7 will be available in India from October 8, 2026. The ULT Tower Max is scheduled to go on sale from November 15, 2026.
The speakers will be available through Sony’s retail network, including Sony Centre and Sony Exclusive stores, as well as Amazon.
Launch offers for buyers
Sony is also offering launch benefits on the new speakers.
Customers purchasing the ULT Tower Max can receive a Dual Wireless Microphone worth ₹19,990, along with cashback of up to ₹15,000. Buyers of the ULT Tower 7 can get ₹4,999 cashback, while the ULT Tower 5 comes with ₹3,000 cashback.
These offers could make the new lineup more attractive during the festive shopping season, particularly for consumers planning parties or looking for a dedicated entertainment audio system.
Three models, different use cases
Sony’s latest ULT range effectively divides the party-speaker segment into three categories. The ULT Tower 5 is aimed at consumers who want a relatively portable party speaker with long battery life and a lower entry price.
The ULT Tower 7 adds higher output, 360-degree sound, a longer claimed battery life and wheels, making it suitable for larger gatherings. The ULT Tower Max sits at the premium end, with its 2,150W claimed output and larger speaker configuration designed for substantially bigger spaces.
With the festive season underway, Sony is positioning the three models as options for consumers who want to build a more powerful party setup without moving into traditional fixed home audio systems. The combination of battery operation on the two smaller models, party lighting, karaoke functions and multi-speaker connectivity gives the new ULT lineup a broad focus on social and entertainment use.