Technology is evolving at an astonishing speed, embedding itself into our daily routines. It’s hard to envision life without smartphones and their countless apps—Spotify being one of them.

The music streaming service recently caught netizens off guard when a Reddit post about its automated response went viral.

A user narrated her experience of attempting to close her late mother’s Spotify account.

“I tried to cancel my deceased mom’s Spotify, but things took an unexpected turn,” she shared.

When asked for a reason for the cancellation, she selected “Other” and typed, “I am dead.”

To her shock, Spotify responded with, “It’s hard to say goodbye, but rejoining Premium is effortless,” and even created a farewell playlist under the hashtag #SpotifyCares.

This prompted a flood of reactions online. Some found it amusing, while others recounted struggles in closing accounts for lost loved ones.

One user shared, “It took me two years and a legal notice to stop a political party from demanding fees from my late mother.”

Another remarked, “Hulu emailed me, saying, ‘Goodbye, Charles, we’ll miss you!’ I was like—yeah, I miss him too.”

A few pointed out that these messages are generic, sent to all users leaving the platform.

Whether hilarious or unsettling, the incident highlights the impersonal nature of automated responses.