Udupi: Shankerpura jasmine, which is known for commanding premium prices in the market, has witnessed a sharp decline in rates due to weak demand and increased supply.
The popular jasmine variety, which has on occasions sold for thousands of rupees per atte, is currently being traded at a fraction of its earlier prices, bringing relief to consumers but disappointment to growers.
Pitru Paksha affects jasmine demand
The fall in prices is primarily attributed to reduced demand during Pitru Paksha. With no major festivals following Ganeshotsava, the demand for jasmine has declined considerably in Udupi and surrounding areas.
At the same time, favourable weather conditions have contributed to increased flower production. Despite the absence of any shortage of rain, jasmine plants have produced flowers in abundance, leading to a substantial increase in supply.
The combination of weak demand and plentiful supply has resulted in a steep fall in market prices.
From Rs 3,000 to around Rs 250 per atte
Shankerpura jasmine had previously gained a reputation for its exceptionally high prices, with rates touching as much as Rs 3,000 per atte during periods of strong demand and limited supply.
The flower is currently fetching a maximum of only around Rs 240 to Rs 250 per atte in the market.
At the jasmine growers’ association, the rates are even lower, with flowers being sold for approximately Rs 150 to Rs 180 per atte.
The dramatic price correction highlights the highly seasonal nature of jasmine prices, which can fluctuate significantly depending on production, demand, festivals and other factors.
For growers who depend on jasmine cultivation as a source of income, the current rates represent a challenging phase after periods when the flower commanded exceptionally high prices.
Navaratri expected to bring relief
The situation is expected to change with the arrival of the festive season. Navaratri celebrations will begin next week, and demand for jasmine is likely to increase during the festival period.
Flower shop owners in Udupi expect prices to rise substantially once festive demand picks up. They said rates could potentially increase by as much as ten times compared with the current levels.
Jasmine is widely used for religious offerings, temple rituals, decorations and personal adornment during festivals. Increased demand during Navaratri could therefore provide a significant boost to the market.
The extent of the expected price increase, however, will depend on the balance between demand and the availability of flowers in the coming days.
Growers watch festive market
For now, the sharp fall in prices has left Shankerpura jasmine growers facing a difficult market despite healthy production.
The anticipated increase in demand during Navaratri could bring some relief to growers if prices recover as expected. The coming weeks are likely to determine whether the flower once again commands the premium rates for which Shankerpura jasmine is famous.