A humorous mispronunciation of the word “croissant” as “Prashant” in an Instagram reel has quickly gone viral, sparking immense attention online. The clip, which gained millions of views, shows a digital creator wrongly calling the popular pastry “Prashant” while guessing bakery items. This light-hearted mistake soon became a meme that captured the internet’s imagination.
Britannia, a leading bakery brand, seized the moment, renaming their social media profile to “Britannia.Prashant”. They even tweaked their bio to say, “Prashant, naam toh suna hi hoga” (You must have heard of Prashant). To continue the joke, they altered their croissant packaging to feature the new name. They also sent the creator of the viral video a special hamper, recognizing their role in making the meme popular.
The reaction from the internet was overwhelming. Swiggy, a food delivery platform, jumped on the bandwagon by posting a reel that earned millions of views. Users even reported that searching “Prashant” on the app displayed croissants in the search results. Other brands like PinkVilla also embraced the meme, further boosting its reach.
The “Prashant” phenomenon highlights how brands can leverage internet culture and memes to engage with younger audiences and increase visibility. It also underscores the value of quick, witty responses in marketing.
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