A global Christmas outreach led by the Slavic Gospel Association (SGA) is helping tens of thousands of children across Eastern Europe and Central Asia experience the message of Christ—many for the first time in their lives.
Immanuel’s Child Outreach reaches unreached children
Speaking about SGA’s annual Immanuel’s Child Outreach, Eric Mock of the organisation said the initiative aims to bring more than 80,000 children—many of whom have never entered a church—to hear the Gospel during the Christmas season.
“We’re hoping to help children who have never heard the Gospel come to church and hear the hope that we have in Christ,” Mock said.
The outreach spans 13 countries, including regions in Central Asia, Eastern Europe, and remote parts of Russia, each with unique cultures, traditions, and living conditions.
Celebrations shaped by local culture
Mock explained that the Christmas experience varies widely depending on geography. While children in Central Asia may celebrate with camel rides, those living above the Arctic Circle may receive frozen fish—considered a valuable gift in those regions. In far eastern Russia, celebrations reflect local traditions centred around “Father Frost”.
Despite these differences, the central message remains the same: Christ’s love and hope shared through local churches.
Gifts and Gospel for children in poverty
For many of these children, receiving a Christmas gift is itself extraordinary. Families often survive on minimal incomes and cannot afford celebrations or presents. Through the outreach, children receive both a gift and the Christmas message—an experience that leaves a lasting emotional and spiritual impact.
Strengthening local churches and communities
SGA follows a locally driven approach, empowering churches to design programmes suited to their communities. Resources collected from supporters abroad are channelled to local congregations, which purchase gifts locally—supporting village economies and strengthening community relationships.
“It’s important that we serve the local church as they reach people in their own culture,” Mock said, noting that this approach allows churches to reach even more children beyond initial funding.
A year of prayer and belonging
Each child also receives a paper star bearing the name of a donor who commits to praying for them throughout the year. According to Mock, many children keep these stars close as a reminder that someone cares for them and is praying for them.
The outreach has become a powerful reminder of how faith, local action, and compassion can transform lives—especially among children who may otherwise never hear the Gospel message.