Major technology companies Google, Meta, and TikTok are facing increased scrutiny in Europe over allegations that their platforms failed to adequately tackle online financial scam advertisements targeting users.

The complaints were filed by the European Consumer Organisation (BEUC) and 29 associated consumer groups across 27 European countries.

Hundreds of scam ads flagged

According to reports, the consumer organisations identified nearly 900 advertisements they believed violated European Union laws related to online safety and consumer protection.

However, the groups alleged that only around 27 percent of the reported ads were removed, while many complaints were either rejected or ignored by the platforms.

The complaints have reportedly been filed under the Digital Services Act (DSA), which imposes stricter obligations on online platforms regarding harmful content, transparency, and consumer safety.

Tech companies defend their systems

Google rejected the allegations, stating that the complaint “misrepresents” its anti-scam efforts. The company claimed it blocks more than 99 percent of policy-violating ads before users even see them.

Meta also defended its systems, saying it uses artificial intelligence tools and partnerships to detect and remove scam advertisements. According to the company, it removed over 159 million scam ads last year, with most detected proactively.

TikTok has not publicly commented in detail on the latest complaints so far.

Europe tightening pressure on Big Tech

The European Union has intensified oversight of major technology firms since the Digital Services Act came into effect in 2022.

Authorities have already launched multiple investigations into large online platforms involving issues such as child safety, data privacy, advertising practices, algorithms, and market competition.

Experts say the latest complaints highlight growing concerns around AI-powered scams, fraudulent advertisements, and online consumer protection as digital fraud becomes increasingly sophisticated across social media and search platforms.

If regulators determine violations occurred, the companies could face significant financial penalties under EU regulations.