A surprising new trend is taking over South Korea, and it’s not about the latest flagship smartphones. Instead, millennials and Gen Z are jumping on a movement called Youngtro, where they embrace older iPhones and vintage digital cameras for their nostalgic appeal and unique aesthetics.
While modern smartphones boast powerful cameras, many are opting for older models like the iPhone 6S and the first-gen iPhone SE, which were originally released in 2016. For many, it’s not about superior functionality—it’s about the vintage look and feel. The design of older iPhones, particularly those from the Steve Jobs era, appeals to fans who appreciate minimalist aesthetics. Others love the raw, softer tones these phones capture, which contrast with the AI-enhanced photos produced by modern devices.
The growing demand for these older iPhones has sparked what’s now being called the “iPhone SE phenomenon.” Data from the Korean second-hand platform Bungaejangter shows a massive 519% increase in iPhone 6S listings in 2023 compared to the year before, with actual transactions rising by 28%.
“I find the design of old iPhones from the Steve Jobs era more vintage and aesthetically pleasing than the latest models,” one student shared. Another added, “The colors in photos taken with an old iPhone are more unique than those from newer models.”
The Youngtro movement isn’t limited to just iPhones. Classic digital cameras, wired headphones, and other retro tech are also making a comeback, with even celebrities joining in. K-pop group NewJeans filmed parts of their “Ditto” music video using a vintage digital camcorder, sparking a surge in interest for retro photography in December 2023.
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