As romance fills the air, Bengaluru’s rose industry is witnessing an export boom, with millions of blossoms heading worldwide for Valentine’s Week. The city, often dubbed India’s “rose capital,” is experiencing a surge in floral trade as cultivators and exporters work tirelessly to meet the soaring demand.
The International Flower Auction Bengaluru (IFAB), a hub for premium cut-flower transactions, has reported a daily auction of nearly 6 lakh rose stems since February 1. Bengaluru’s roses are sought after in Europe, Malaysia, Singapore, Dubai, the UAE, and Sri Lanka due to their vibrant hues, sturdy stems, and prolonged freshness—attributes credited to the city’s favorable climate and advanced cultivation techniques.
M Vishwanath, Managing Director of IFAB, noted that Valentine’s Day and wedding season are key drivers of this demand. “Export inquiries are strong, and shipments are set to peak between February 8 and 11. Growers are optimistic, with prices soaring,” he stated. The cost of a single-stem rose has surged by 75%, from ₹8 last year to ₹14 this season, significantly boosting overseas sales.
Veena AM, Assistant GM at IFAB, highlighted that Malaysia has overtaken European nations as the top importer this year, followed by Singapore and Sri Lanka. Despite a 20% rise in production, domestic demand remains dominant due to high export costs and taxes. Europe, however, continues to rely on Bengaluru’s roses due to its winter-induced production dip.
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